A lot has been made of the "Mormon Moment" in the past 18 months.
The Church of Jesus Christ of Latter-day Saints has had a remarkable opportunity to tell the world what it believes because of a major political party presidential nominee, a Broadway musical and several prominent Mormons exploding on the music, film, television and literary scene.
A few weeks ago, in the aftermath of Hurricane Sandy's path of destruction on the East Coast, Mormons had a unique opportunity to do more than tell about their beliefs: they could show it.
Journalists are often taught to "show, don't tell" as they write, report and share the storie that matter most to a community. But words are fleeting, and tend to be lost in the sands of time and forgetfulness.
Actions matter most. And the selfless acts of service and volunteer kindness shown to the people of New York and New Jersey will have a greater impact than any ad campaign, marketing technique or commercial spot the church has produced.
To those Saints on the East Coast, I say: Well done.
"It's the Gospel in Action; it's what Christ taught, and we are showing what we believe by helping other people."